{"id":239,"date":"2022-02-28T16:10:43","date_gmt":"2022-02-28T13:10:43","guid":{"rendered":"https:\/\/bilgiuzmanim.com\/?p=239"},"modified":"2022-07-03T17:41:29","modified_gmt":"2022-07-03T14:41:29","slug":"stratejik-fiyatlandirma-ipuclari","status":"publish","type":"post","link":"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/","title":{"rendered":"Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u0130&ccedil;erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66c6bd50a5b18\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66c6bd50a5b18\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/#Stratejik_Fiyatlandirma_Ipuclari\" title=\"Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131\">Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131<\/a><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/#Stratejik_Fiyatlandirma_Ipuclari_Birim_fiyatlandirma\" title=\"Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131: Birim fiyatland\u0131rma\">Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131: Birim fiyatland\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/#Ambalajlama\" title=\"Ambalajlama\">Ambalajlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/#Miktar_indirimleri\" title=\"Miktar indirimleri\">Miktar indirimleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/#Paketleme_ve_pazarlama_baglantilari\" title=\"Paketleme ve pazarlama ba\u011flant\u0131lar\u0131\">Paketleme ve pazarlama ba\u011flant\u0131lar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/#Rakiplerin_fiyat_ayarlamalari\" title=\"Rakiplerin fiyat ayarlamalar\u0131\">Rakiplerin fiyat ayarlamalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bilgiuzmanim.com\/stratejik-fiyatlandirma-ipuclari\/#Promosyonlar_satislar_kuponlar\" title=\"Promosyonlar, sat\u0131\u015flar, kuponlar\">Promosyonlar, sat\u0131\u015flar, kuponlar<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Stratejik_Fiyatlandirma_Ipuclari\"><\/span>Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p>Stratejik fiyatland\u0131rma <a href=\"https:\/\/bilgiuzmanim.com\/nedir\/\" target=\"_blank\" rel=\"noopener\">ipu\u00e7lar\u0131<\/a>, zaman ve \u00e7aba harcamaya istekli oldu\u011funuz s\u00fcrece, i\u015fletmenizin hayal edebilece\u011finizden daha fazla para kazanmas\u0131na yard\u0131mc\u0131 olabilir. Bununla birlikte, \u00fcr\u00fcnlerinizi fiyatland\u0131rmak her zaman kolay bir s\u00fcre\u00e7 de\u011fildir &#8211; baz\u0131 insanlar daha y\u00fcksek fiyatlar\u0131n daha iyi kalite anlam\u0131na geldi\u011fine inan\u0131rken, di\u011ferleri daha d\u00fc\u015f\u00fck fiyatlar\u0131n m\u00fc\u015fteri i\u00e7in daha fazla de\u011fer anlam\u0131na geldi\u011fine inan\u0131r. Bu iki u\u00e7 aras\u0131nda mutlu bir ortam\u0131 nas\u0131l buluyorsunuz? Cevap stratejik fiyatland\u0131rmad\u0131r! \u0130\u015fletmenizin ba\u015far\u0131s\u0131ndan en iyi \u015fekilde yararlanmak i\u00e7in \u00fcr\u00fcnlerinizin do\u011fru miktarda fiyatland\u0131r\u0131ld\u0131\u011f\u0131ndan emin olmak i\u00e7in a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 kullan\u0131n.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stratejik_Fiyatlandirma_Ipuclari_Birim_fiyatlandirma\"><\/span>Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131: Birim fiyatland\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Bu, <a href=\"https:\/\/www.bim.com.tr\/\" target=\"_blank\" rel=\"noopener nofollow\">b\u00fcy\u00fck zincir ma\u011fazalar<\/a> ve hatta baz\u0131 \u00f6zel ma\u011fazalar taraf\u0131ndan kullan\u0131lan bir fiyatland\u0131rma tekni\u011fidir. Birim fiyatland\u0131rma k\u00f6t\u00fc bir y\u00f6ntem olmasa da, \u00f6zellikle kg ba\u015f\u0131na fiyat veya par\u00e7a say\u0131s\u0131 yerine geleneksel birim fiyatland\u0131rma kullan\u0131yorsan\u0131z, fiyatlar\u0131n\u0131z\u0131n rakiplerinizden daha y\u00fcksek g\u00f6r\u00fcnmesine neden olabilir. Baz\u0131 m\u00fc\u015fteriler, \u00fcr\u00fcn ba\u015f\u0131na tek tek fiyatlar yerine tek bir fiyat listeledi\u011finiz i\u00e7in paralar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131nda daha az \u00fcr\u00fcn ald\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnebilir.<\/p>\r\n<figure id=\"attachment_1070\" aria-describedby=\"caption-attachment-1070\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1070\" src=\"https:\/\/bilgiuzmanim.com\/wp-content\/uploads\/2022\/02\/grocery-1232944_1920-1.jpg\" alt=\"Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131\" width=\"1920\" height=\"1280\" \/><figcaption id=\"caption-attachment-1070\" class=\"wp-caption-text\">Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ambalajlama\"><\/span>Ambalajlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Bir\u00e7ok \u00fcr\u00fcn, \u00f6zellikleri nedeniyle de\u011fil, ma\u011faza raflar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fckleri i\u00e7in sat\u0131n al\u0131n\u0131r. Fiyatland\u0131rma stratejinizi belirlerken, ambalaj\u0131n\u0131z\u0131n m\u00fc\u015fterileri cezbetmeye nas\u0131l yard\u0131mc\u0131 olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcn. Al\u0131c\u0131lar kolayl\u0131k veya kalite alg\u0131s\u0131 i\u00e7in bir prim \u00f6deyecek, bu nedenle ambalaj\u0131n\u0131za ne koydu\u011funuzu ve markan\u0131za nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 dikkatlice d\u00fc\u015f\u00fcn\u00fcn. Kendinizi rakiplerinden ay\u0131rmak isteyen bir giri\u015fim veya k\u00fc\u00e7\u00fck i\u015fletmeyseniz, ambalaj, yenilik\u00e7i bir fikrin fark edilmek i\u00e7in t\u00fcm fark\u0131 yaratabilece\u011fi alanlardan biridir.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miktar_indirimleri\"><\/span>Miktar indirimleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Birden fazla \u00fcr\u00fcn sat\u0131yorsan\u0131z ve bunlar\u0131 birlikte g\u00f6nderebiliyorsan\u0131z, miktar indirimleri sunmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Bunlar, m\u00fc\u015fterileri tek bir \u00fcr\u00fcnden daha b\u00fcy\u00fck miktarlarda sat\u0131n almaya te\u015fvik eder, \u00e7\u00fcnk\u00fc bunu yaparak paradan tasarruf edebilirler. \u00d6rne\u011fin, ma\u011fazan\u0131z bir g\u00f6mlek ve bir aksesuar\u0131 birlikte sat\u0131yorsa, m\u00fc\u015fteriler her iki \u00fcr\u00fcn\u00fc tek tek almak yerine ayn\u0131 anda sat\u0131n ald\u0131\u011f\u0131nda %5 indirim uygulay\u0131n.<\/p>\r\n<figure id=\"attachment_1072\" aria-describedby=\"caption-attachment-1072\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1072\" src=\"https:\/\/bilgiuzmanim.com\/wp-content\/uploads\/2022\/02\/marketing-3582972_1920.jpg\" alt=\"Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131\" width=\"1920\" height=\"1229\" \/><figcaption id=\"caption-attachment-1072\" class=\"wp-caption-text\">Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paketleme_ve_pazarlama_baglantilari\"><\/span>Paketleme ve pazarlama ba\u011flant\u0131lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Paketleme ve pazarlama, \u00fcr\u00fcn fiyatland\u0131rman\u0131z\u0131 kontrol etmenize yard\u0131mc\u0131 olabilecek iki taktiktir. Paketleme, genel k\u00e2r\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in bir m\u00fc\u015fterinin sat\u0131n al\u0131m\u0131na ba\u015fka bir \u00fcr\u00fcn veya hizmet eklemenize olanak tan\u0131r. Ba\u011flant\u0131lar, ba\u015fka bir \u015firketle ekip olu\u015fturman\u0131za ve yeni m\u00fc\u015fteriler kazanman\u0131za olanak tan\u0131r; bu, ilgili t\u00fcm taraflar i\u00e7in harikad\u0131r!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rakiplerin_fiyat_ayarlamalari\"><\/span>Rakiplerin fiyat ayarlamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Yapman\u0131z gereken ilk \u015fey, fiyat\u0131n\u0131z\u0131 <a href=\"https:\/\/bilgiuzmanim.com\/ekonomi\/\" target=\"_blank\" rel=\"noopener\">piyasa<\/a>daki di\u011fer benzer \u00fcr\u00fcn veya hizmetlerle rekabet edecek \u015fekilde ayarlamakt\u0131r. Di\u011ferlerinin ne yapt\u0131\u011f\u0131n\u0131 takip etmek istiyorsan\u0131z, rakiplerin \u00fcr\u00fcnlerini nas\u0131l fiyatland\u0131rd\u0131\u011f\u0131 konusunda ara\u015ft\u0131rma yapmak ve kendinizinkini buna g\u00f6re ayarlamak \u00f6nemlidir. T\u00fcketicilerin sizden sat\u0131n ald\u0131klar\u0131nda iyi bir anla\u015fma ald\u0131klar\u0131n\u0131 bilmelerine ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc bir rakibin yerine sat\u0131n almaya ikna etmelerine yard\u0131mc\u0131 olacakt\u0131r.<\/p>\r\n<figure id=\"attachment_1071\" aria-describedby=\"caption-attachment-1071\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1071\" src=\"https:\/\/bilgiuzmanim.com\/wp-content\/uploads\/2022\/02\/digital-marketing-1725340_1920.jpg\" alt=\"Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131\" width=\"1920\" height=\"1279\" \/><figcaption id=\"caption-attachment-1071\" class=\"wp-caption-text\">Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promosyonlar_satislar_kuponlar\"><\/span>Promosyonlar, sat\u0131\u015flar, kuponlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Sat\u0131\u015f ve promosyon fiyatland\u0131rmas\u0131, \u00f6zellikle yo\u011fun olmayan zamanlarda talebi art\u0131rman\u0131za yard\u0131mc\u0131 olabilir. Yeni veya seyrek m\u00fc\u015fterileri \u00fcr\u00fcn veya hizmetinizi sat\u0131n almaya ikna etmenin harika bir yolu. Ancak dikkatli olun; promosyonlar\u0131n\u0131z\u0131 stratejik olarak planlamak \u00e7ok \u00f6nemlidir.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Stratejik Fiyatland\u0131rma \u0130pu\u00e7lar\u0131 Stratejik fiyatland\u0131rma ipu\u00e7lar\u0131, zaman ve \u00e7aba harcamaya istekli oldu\u011funuz s\u00fcrece, i\u015fletmenizin hayal&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[41],"tags":[],"_links":{"self":[{"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/posts\/239"}],"collection":[{"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":3,"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"predecessor-version":[{"id":1074,"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/posts\/239\/revisions\/1074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bilgiuzmanim.com\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}